Manifesto Growth Architects believe those who succeed in the New Economics of Banking…
🙋🏼♂️ Know the role they want to play for their customers, and put this at the heart of everything they do.
📰 Go beyond transactions and drive engagement, learning from sectors such as media.
📊 Build data and technology capabilities to support real-time orchestrated journeys, centred around the customer.
🔎 Identify leading (not lagging) metrics that give them confidence in their progress.
🕹 Enhance products and offerings through smart customisation, allowing choice whilst controlling costs to serve.
💫 Will focus on incremental growth, that can be measured through customer metrics. If you are still focussing on big tech or experience transformations you will be left behind…
🚀 Are starting now. We are at the perfect convergence of eroding value chains, new competitor threats, and changing customer attitudes.