How to Make Money in a Zero Interest Rate Economy

Manifesto Growth Architects believe those who succeed in the New Economics of Banking…

🙋🏼‍♂️ Know the role they want to play for their customers, and put this at the heart of everything they do.

📰 Go beyond transactions and drive engagement, learning from sectors such as media.

📊 Build data and technology capabilities to support real-time orchestrated journeys, centred around the customer.

🔎 Identify leading (not lagging) metrics that give them confidence in their progress.

🕹 Enhance products and offerings through smart customisation, allowing choice whilst controlling costs to serve.

💫 Will focus on incremental growth, that can be measured through customer metrics. If you are still focussing on big tech or experience transformations you will be left behind…

🚀 Are starting now. We are at the perfect convergence of eroding value chains, new competitor threats, and changing customer attitudes.

Download Manifesto’s report: The New Economics of Banking – How to Make Money in a Zero Interest Rate Economy.

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