Manifesto Growth Architects believe those who succeed in the New Economics of Banking…

πŸ™‹πŸΌβ€β™‚οΈ Know the role they want to play for their customers, and put this at the heart of everything they do.

πŸ“° Go beyond transactions and drive engagement, learning from sectors such as media.

πŸ“Š Build data and technology capabilities to support real-time orchestrated journeys, centred around the customer.

πŸ”Ž Identify leading (not lagging) metrics that give them confidence in their progress.

πŸ•Ή Enhance products and offerings through smart customisation, allowing choice whilst controlling costs to serve.

πŸ’« Will focus on incremental growth, that can be measured through customer metrics. If you are still focussing on big tech or experience transformations you will be left behind…

πŸš€ Are starting now. We are at the perfect convergence of eroding value chains, new competitor threats, and changing customer attitudes.

Download Manifesto’s report:Β The New Economics of Banking – How to Make Money in a Zero Interest Rate Economy.