Regular giving during the pandemic

How have charities protected regular giving during the pandemic?

A report by released by Rapidata (an Access company) has revealed what learnings can be shared to help protect charities in future times of crisis. 

The report provides sector insights on regular giving during the coronavirus pandemic, with lessons for the future.

The coronavirus pandemic has had a far-reaching impact on the not for profit sector. The restriction of movement has affected everything from service delivery to funding and fundraising, working practices and employment, just as demand for services has soared.

Vital fundraising channels such as face-to-face and events had to stop and many charities were unable to run activities they were counting on to reach new supporters and raise much needed income for the year ahead.

As a result, it is estimated that the sector could see a £12.4bn shortfall in income for 2020, with some 84% of charities reporting a decrease in their total income during lockdown.

Contributing to this, some regular supporters have found themselves needing to cut back, facing uncertainty over jobs and personal finances. Additionally, new supporter sign-ups have faltered with charities unable to fundraise across all channels. However, the public’s renewed sense of solidarity and charitable spirit has also seen online donations spike, demonstrating a will to support.

As the lifeblood for many charities, regular giving can provide a reliable and sustainable income stream that can also cushion a charity in times of crisis. 

Rapidata examine how charities can best work to mitigate the effects of this crisis on regular giving, how to build resilience in this area of fundraising, and to protect it both now and into the future.

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